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Tuesday, August 4, 2020

Social Bar from Adsterra: Revolutionary Digital Ad Format

Adsterra, a leading global advertising network, has announced the launch of a brand new, highly customizable ad format – Social Bar.
Social Bar is a new revolutionary ad format developed by Adsterra. A/B testing has shown it has extremely high engagement and conversion rate, outperforming other formats. Social Bar’s non-intrusive design incentivizes even people who don’t usually engage with ads to click on them. This format is also great on both desktop and mobile devices and will be a good fit for platforms of all sizes.
“Since the danger of losing profit due to the latest Google Chrome update has become way too real, the entire industry has been adding different types of In-Page Push to its platforms. But we decided to go ahead and create something that can offer users more options, and, as a result, higher profits. With Social Bar imagination is your only limit”, – stated Arthur Galiev, Head of Sales at Adsterra.
Social Bar comes with 5 highly-engaging ad types: Custom Banners (any html/css features), In-Page Push, Chat, Survey and Video Bars. The best thing is, Social Bar is a five-in-one deal, so you can mix and match as many types as you want in a single campaign.
Adsterra’s AI optimization algorithm selects creatives, formats, and companies that are the most relevant to your traffic, ensuring users will see content that is sure to grab their attention.

A few proven benefits of the Social Bar:

  • 20x-30x higher Click-Through Rate (CTR) compared to web push, leading to higher conversion rate (A/B testing)
  • Works extremely well on iOS and for cam sites (US GEOs is on top in terms of volumes and CR)
  • Highly customizable
  • Higher CPM rates for publishers thanks to high visibility & user interaction
  • А/B testing of up to 15 creatives at a time
  • Non-aggressive advertising meets Google rules
  • No user subscription (required as ads are placed on the website)
  • Anti Ad-block

Social Bar: Highly Engaging Ad Types and Formats

Chat Bar: This ad format engages users into a chat before sending them to the advertiser’s page. Chat Bar can be fully interactive as it supports conversational scenarios, images, emojis, and gifs.
Survey Bar: Survey Bars bring a two-fold benefit: engage users to take the survey and filter the audience by their responses.
In-Page Push: A fully customizable format that doesn’t require any opt-ins or subscriptions. You can adjust its size, location, and appearance making it look nice and friendly.
Video Bar: A captivating ad format that runs on a website and teases a user to continue watching the video on the advertiser’s premises.
Custom Banner: A next-gen format enriched with HTML/CSS. It helps create maximum impact with animated files, timers, and counters.
Adsterra is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies and ad networks dealing with mainstream and non-mainstream verticals. We have been helping both publishers and advertisers make high profits since 2013.
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